🍗 Case Study

We took much inspiration from Duolingo’s success and we really want to learn it from them to improve our app. Therefore, we decided to take Duolingo as a case study and analyze them with some key points.

UX Case Study: Duolingo’s Success

🍗 SWOTs

https://www.figma.com/file/AFwvxbeDMgwOgkLiOz9fug/RMIT-UX%2FUI---Team-Name---A2?node-id=54%3A111&t=F6OvW0yekfThoUn3-1

🍗 Competitors

Direct Competitors

Applications Similarities Differences
🏦 Mint Bill tracking
Spend tracking
Customize budget
Personal insights
Separate into different categories
Archive and search user’s payments

| Us: Bill scanning (main function) Include both digital and paper bills Theme customize Exciting graphics Profile section

They: Income & outcome tracking Manual input | | 💸 MoneyNote | Keep track of user’s spending Security features Money spending limitation Archive and search user’s payments

| Us: Bill scanning (main function) Profile section Profile creation Theme customize Exciting graphics

They: Income & outcome tracking Manual input Payment reminders | | 💳 MISA | Spending recording Smart invoice scanning Limit reminding Money categorizing Archive and search user’s payments

| Us: Only VND currency in BillKeeper Theme customize Exciting graphic Profile section

They: Income & outcome tracking Manual input |

Indirect Competitors

Applications Similarities Differences
💰 MOMO Security features
Bill payment notifications
Payment categorizing
****Archive and search user’s payments
Spendings reports (via charts) Us:
Bill scanning (main function)
****Theme customize
Exciting graphics

They: Focus more on digital wallet functions Cross-app promotions | | 🛒 ShopeePay | Security features Archive and search user’s payments | Us: Bill scanning (main function) More exciting graphics Theme customize Keep track of the user’s daily spending Payment categorizing

They: Income & outcome tracking Work best with Shopee |